NIM Marketing Intelligence Review: Metaverse Marketing.

NIM Marketing Intelligence Review: Metaverse Marketing.

Misc.

4. Nov.

Verfasst von Björn Ognibeni

How companies can harvest the potential of the metaverse to create social value in various contexts.

Hennig-Thurau,T. & Ognibeni,B.(2022). Metaverse Marketing. NIM Marketing Intelligence Review,14(2) 43-47.

Metaverseenglish

Björn Ognibeni http://www.ognibeni.de