Aktuelle Events
Talentfaktor, Dansk Industri
What we still don't get about TEMU - and why we have such a hard time understanding digital trends from China.
Think you´ve got Temu & Shein figured out? Think again. Those companies are often seen as straightforward e-commerce success stories, but they represent much more – a fundamental shift in how digital ecosystems is built and how consumers and professional buyer behavior is formed.
This keynote examines the strategies and cultural factors that drive these companies' success and why traditional Western perspectives often fall short of understanding them. We´ll explore concepts like discovery-driven shopping, community-based e-commerce, and China´s innovative B2B and retail, offering a deeper understanding of the principles shaping China´s digital trends. Prepare to rethink e-commerce completely
Future Retail Days @ Ambiente - Part 1
Keynote-Titel:
AI, Fun & Social - Wie wir Onlinehandel mit Ideen aus Digital China neu denken können.
Immersive X - The Metaverse Conference.
IMMERSIVE X is not your ordinary conference: It’s a two-day digital event ABOUT the Metaverse taking place IN the Metaverse. The event is primarily set in virtual reality and can be accessed either with a VR-headset or via desktop computer.
The focus of the conference is on immersive technologies such as Virtual Reality (VR), Augmented Reality (AR), Mixed Reality (MR) and Artificial Intelligence (AI). We’ll discuss and explore the potential impact on businesses and society.
Instigated by vm-people and co-curated by a hub of strong partners, IMMERSIVE X is an open conference that invites other players in related future arenas to contribute e.g. as speakers, exhibitors, or sponsors.
Are you ready to join us on the journey into our next reality?
Nonfood Kongress 2024
Keynote: „Mehr als nur kleine Preise! Die Strategien hinter SHEIN, Temu & Co. und was wir von ihnen lernen sollten.“
China Communication Circle
CCC – China Communication Circle
Insights für erfolgreiche Kommunikationsstrategien in China
Immersive X - The Metaverse Conference
IMMERSIVE X is not your ordinary conference: It’s a two-day digital event ABOUT the Metaverse taking place IN the Metaverse. The event is primarily set in virtual reality and can be accessed either with a VR-headset or via desktop computer.
The focus of the conference is on immersive technologies such as Virtual Reality (VR), Augmented Reality (AR), Mixed Reality (MR) and Artificial Intelligence (AI). We’ll discuss and explore the potential impact on businesses and society.
Instigated by vm-people and co-curated by a hub of strong partners, IMMERSIVE X is an open conference that invites other players in related future arenas to contribute e.g. as speakers, exhibitors, or sponsors.
Are you ready to join us on the journey into our next reality?
iGZ-SUMMIT 2023
Nachhaltige Beziehungen statt kurzfristige Reichweite. Wie man in China lernen kann das Onlinemarketing neu zu denken.
Markenkommunikation im Westen funktioniert immer noch vor allem über Reichweite - die KPIs lauten Reach, Clicks, Views und sie sollten möglichst groß sein. Dabei geht Effizienz oft vor Effektivität. Aber muss das so sein? Oder sollte man Kommunikation nicht neu denken? Und was können wir dafür von chinesischen Marken lernen?
Online Print Symposium 2023
„Auf ins Metaverse? – Phantasie & Realität der virtuellen Welten in 2023“
Als aus Facebook Meta wurde, sprach jeder vom Metaverse. Doch bis heute weiss kaum jemand, was genau das ist: ein Ort, den man mit klobigem Headset besucht? Eine irre Spielewelt für Kinder? Oder die nächste Real-Estate Blase? Und ist das überhaupt noch relevant im Jahr von AI & ChatGPT? Das wollen wir in dem Vortrag klären: Was ist das Metaverse eigentlich? Welche Trends treiben das Thema? Und was kann man heute schon dort machen?
SXSW 2023
Are you also attending SXSW 2023? Then let’s meet for a beer… or a coffee… :-)
Contact me at: https://social.sxsw.com/users/49849