Aktuelle Events

Talentfaktor, Dansk Industri
What we still don't get about TEMU - and why we have such a hard time understanding digital trends from China.
Think you´ve got Temu & Shein figured out? Think again. Those companies are often seen as straightforward e-commerce success stories, but they represent much more – a fundamental shift in how digital ecosystems is built and how consumers and professional buyer behavior is formed.
This keynote examines the strategies and cultural factors that drive these companies' success and why traditional Western perspectives often fall short of understanding them. We´ll explore concepts like discovery-driven shopping, community-based e-commerce, and China´s innovative B2B and retail, offering a deeper understanding of the principles shaping China´s digital trends. Prepare to rethink e-commerce completely

Final Session - Re-Thinking Digital @ UC Davis GSM
“Re-Thinking Digital”
Lecture Series, 7 sessions for ExecMBA Program at UC Davis - Graduate School of Management.




The Tech War between the US & China - where does this leave Europe?
An American Club of Hamburg Event:
Please join us for a speech and in-depth analysis of the current state of the Tech War between the US and China, and Europe's potential positioning in relation to it.
The world's superpowers, China and the United States, are competing for technical dominance in new ways. Artificial intelligence, superchips and computers, new pharmaceuticals, self-driving automobiles, and missions to the moon and Mars are the most well-known factors. But killer drones and combat robots, for example, push this race into even more complex arenas. In several of these new technologies, China has made significant advances in recent years and is now on par with the still-dominant United States. Can Europe stand up to this duel, or are they merely spectators?
We have invited Wolfgang Hirn, former correspondent at Manager Magazine, to address these questions in a speech on his latest research for his upcoming book. Former American Club Board Member, Björn Ognibeni will moderate the event with a Q&A session after the speech.
Mr. Hirn studied economics and political science in Tübingen, and after stints as an economic editor, he became a correspondent at Manager Magazine. Since 1986, he has regularly traveled to China and authored multiple books on the topic, including the bestseller China Challenge and most recently, Chinas Bosses and Shenzhen - The Global Economy of Tomorrow. He is the editor of the CHINAHIRN newsletter (www.chinahirn.de) and lives in Berlin.
Register on Eventbrite



Re-Thinking Digital. Preview. (EN)
Are you keeping up with Western trends while missing out on China's incredible digital innovations? Then you risk being left behind in the next phase of digital evolution.
We want to inspire you to change that - despite any skepticism you may have - because Digital China is already much more relevant than you might think, with Chinese companies reinventing management through DEDA and apps like SHEIN and Temu revolutionizing e-commerce.
Through a series of remote workshops tailored to your interests, we will explore how you can use Digital China's strategies and concepts to find new ideas and rethink old ones.
This one-hour preview will give you a good understanding of what to expect and what you've been missing.
Gain Actionable Insights from China's Leading Digital Innovators!


Re-Thinking Digital. Preview. (EN)
Are you keeping up with Western trends while missing out on China's incredible digital innovations? Then you risk being left behind in the next phase of digital evolution.
We want to inspire you to change that - despite any skepticism you may have - because Digital China is already much more relevant than you might think, with Chinese companies reinventing management through DEDA and apps like SHEIN and Temu revolutionizing e-commerce.
Through a series of remote workshops tailored to your interests, we will explore how you can use Digital China's strategies and concepts to find new ideas and rethink old ones.
This one-hour preview will give you a good understanding of what to expect and what you've been missing.
Gain Actionable Insights from China's Leading Digital Innovators!



Re-Thinking Digital. Essentials. (EN)
Are you keeping up with Western trends while missing out on China's incredible digital innovations? Then you risk being left behind in the next phase of digital evolution.
We want to inspire you to change that - despite any skepticism you may have - because Digital China is already much more relevant than you might think, with Chinese companies reinventing management through DEDA and apps like SHEIN and Temu revolutionizing e-commerce.
Through a series of remote workshops tailored to your interests, we will explore how you can use Digital China's strategies and concepts to find new ideas and rethink old ones.
This one-hour preview will give you a good understanding of what to expect and what you've been missing.
Gain Actionable Insights from China's Leading Digital Innovators!

1Hour-Preview: Re-Thinking Digital. With Insights from Disruptive China.
Are you keeping up with Western trends while missing out on China's incredible digital innovations? Then you risk being left behind in the next phase of digital evolution.
We want to inspire you to change that - despite any skepticism you may have - because Digital China is already much more relevant than you might think, with Chinese companies reinventing management through DEDA and apps like SHEIN and Temu revolutionizing e-commerce.
Through a series of remote workshops tailored to your interests, we will explore how you can use Digital China's strategies and concepts to find new ideas and rethink old ones.
This one-hour preview will give you a good understanding of what to expect and what you've been missing.
Gain Actionable Insights from China's Leading Digital Innovators!

1Hour-Preview: Re-Thinking Digital. With Insights from Disruptive China.
Are you keeping up with Western trends while missing out on China's incredible digital innovations? Then you risk being left behind in the next phase of digital evolution.
We want to inspire you to change that - despite any skepticism you may have - because Digital China is already much more relevant than you might think, with Chinese companies reinventing management through DEDA and apps like SHEIN and Temu revolutionizing e-commerce.
Through a series of remote workshops tailored to your interests, we will explore how you can use Digital China's strategies and concepts to find new ideas and rethink old ones.
This one-hour preview will give you a good understanding of what to expect and what you've been missing.
Gain Actionable Insights from China's Leading Digital Innovators!

1Hour-Preview: Re-Thinking Digital. With Insights from Disruptive China.
Are you keeping up with Western trends while missing out on China's incredible digital innovations? Then you risk being left behind in the next phase of digital evolution.
We want to inspire you to change that - despite any skepticism you may have - because Digital China is already much more relevant than you might think, with Chinese companies reinventing management through DEDA and apps like SHEIN and Temu revolutionizing e-commerce.
Through a series of remote workshops tailored to your interests, we will explore how you can use Digital China's strategies and concepts to find new ideas and rethink old ones.
This one-hour preview will give you a good understanding of what to expect and what you've been missing.
Gain Actionable Insights from China's Leading Digital Innovators!

Remote Workshop "Digital Innovations from China" - Free Preview
What do you know about Digital China?
You probably follow everything that happens in the Western part of the Internet, but you know next to nothing about digital trends & innovations in China. Right?
We want to inspire you to change that - despite any possible skepticism - because Digital China is much more relevant than you think.
Did you know that the most installed eCommerce apps - Temu & SHEIN - in the Western App Store right now are from China and are revolutionizing the way things are sold online? Or have you noticed that Chinese companies are reinventing management for the 21st century with a concept called DEDA (Digitally Enhanced Directed Autonomy)?
Whether you are a startup or VC, an executive in a large company, or a consultant, you can discover exciting insights on strategy in general, as well as business model and product design, by understanding how China's very different ecosystem works.
In our half-day remote workshop, you will get a very thorough overview of Digital China: e.g. how digital companies strategize and build their business models, how e-commerce was reinvented and omnichannel became a real thing, and above all, what we can learn from all this for our business here.
More Info about the full Digital China Workshop.
This free one-hour preview event will give you a good idea of what to expect from the full workshop and help you decide how relevant Digital China really is to your business.
We always thought China was copying us. But what they were really doing was learning - finding out what works well here and building on that. Shouldn't we start to do the same?

Remote Workshop "Digital Innovations from China" - Free Preview
What do you know about Digital China?
You probably follow everything that happens in the Western part of the Internet, but you know next to nothing about digital trends & innovations in China. Right?
We want to inspire you to change that - despite any possible skepticism - because Digital China is much more relevant than you think.
Did you know that the most installed eCommerce apps - Temu & SHEIN - in the Western App Store right now are from China and are revolutionizing the way things are sold online? Or have you noticed that Chinese companies are reinventing management for the 21st century with a concept called DEDA (Digitally Enhanced Directed Autonomy)?
Whether you are a startup or VC, an executive in a large company, or a consultant, you can discover exciting insights on strategy in general, as well as business model and product design, by understanding how China's very different ecosystem works.
In our half-day remote workshop, you will get a very thorough overview of Digital China: e.g. how digital companies strategize and build their business models, how e-commerce was reinvented and omnichannel became a real thing, and above all, what we can learn from all this for our business here.
More Info about the full Digital China Workshop.
This free one-hour preview event will give you a good idea of what to expect from the full workshop and help you decide how relevant Digital China really is to your business.
We always thought China was copying us. But what they were really doing was learning - finding out what works well here and building on that. Shouldn't we start to do the same?


Experience Instant Digital Diversity.
How Western brands can get inspired by consumers from Digital China without going there...
In a free webinar, Björn and Elaine will show where you can find new ideas and test existing products by getting feedback from people with entirely different cultural backgrounds and expectations. Get inspired by interacting with the most digital-savvy users worldwide - providing you with instant digital diversity
Getting an outside view of one's products & services has become a critical success factor for business strategy and product development. But where do we find diverse inspiration and feedback in a globalized world when everybody is influenced by the same trends & social media services?
How about in Digital China?
China's consumers live in a totally separate digital ecosystem - with a mobile-only internet driven by super apps, ubiquitous digital-payment leapfrogging credit cards, and an online retail market that dwarfs the ten biggest following markets combined - including the US & EU. In many aspects, Chinese consumers are more demanding, judging products & services with totally different criteria, but are also more open to innovation than their Western counterparts.

Diconium: New Retail vs. OmniChannel (EN)
New Retail vs. Omnichannel - WHICH DIGITAL RETAIL TRENDS FROM CHINA ARE 2022 RELEVANT FOR US?
China is the world's most innovative market for digital commerce – even surpassing the Silicon Valley. What happens in the Far East today determines our success tomorrow. Especially since digital commerce is an integral part of any successful corporate strategy.
Omnichannel products that fit perfectly into the metaverse, a fully integrated digital value chain at SHEIN, or the role of key opion customers as new influencers – these are all trends from China that we can and must learn from.
In this 60-minute webinar, learn about new digital commerce strategies and innovations from China – and find out how you can use your knowledge for your company and your customers.

Disruptive China Intro @ UC Davis
Intro to Disruptive China - Why Silicon Valley is no longer the (only) place to look for the Future (of Tech).

X-Night Februar 2022
The pandemic has also brought about a digital transformation in concerts. But how immersive can a digital live music event be and what conclusions can we draw from this for the time after Corona? Lukas Haak dealt with this topic in his master’s thesis. We are delighted that he will be sharing his exciting findings at his X-TALK on the topic of “Virtual Immersive Concerts”!
Join live in AltspaceVR or watch live on YouTube.
Don’t miss the After-show party in AltspaceVR with a live DJ-Set!
X-TALK: 8 pm – 9:30 pm CET | AltspaceVR and YouTube
Virtual Immersive Concerts
by Lukas Haak
ABOUT THE SPEAKER
Lukas studied Communication and Media Computer Science in Dresden, Linköping and Amsterdam and graduated with his master-thesis on “Virtual Immersive Concerts”. While also working as a trainer for public speaking, negotiations and intercultural communications, he received a Diplomacy Award from Harvard. With passion for politics, music, technology, code and design; adventurousness and wanderlust, he travels this world in an open-minded way, ambitiously trying to make it a better place.
Event on LinkedIn

Disruptive China Intro @ UC Davis
Intro to Disruptive China - Why Silicon Valley is no longer the (only) place to look for the Future (of Tech).
